Most learning and development professionals would struggle to see the relevance of YouTube beauty gurus, such as Michelle Phan & Carli Bybel. Phan is a digital pioneer with a growing community of almost 8 million people. Her teach-yourself videos have been viewed more than one billion times.
Steve Dineen, CEO of online learning company, Fuse Universal, holds Phan and such others up as one of the “trainers” making the biggest impact in the world today.
“And the future best have a community of their own, content they have created or curated which they share, they’ll answer questions online and they’ll connect people together”.
It is indeed a far cry from L&D’s traditional course-centric remit but there are business, social and technological driver which mean that if L&D professionals want to add value and contribute to the business, a degree of reinvention is required.
Earlier in 2015, the CIPD launched a set of new qualifications that cover the digital and business-oriented skills that are being required in the role. The CIPD is also keen to help L&D shift from being creators of learning to curators. Its research survey found that around half of learning is being created from scratch.
“It is pointless reinventing the wheel when there is so much brilliant content out there,”
“And that includes enabling learners to provide their own user-driven content.”
Furthermore, rather than a learner wait three weeks to go on a course, they should be able to learn in the flow of work. Through bite size and just-in-time learning this can be achieved.
As Louise Fryer, group and technology talent and development partner at Talk Talk stated,
“in L&D, we are all doing the same thing so why not collaborate and share where isn’t a conflict of interest. The world in learning is changing so much so it is helpful to connect and learn together.”
What other learning methods are there in today’s technological and social spheres which we can utilise more of in L&D?
Are L&D professionals still reluctant to adapt learning styles to fit today’s audience? This does not mean the classroom is dead, but, can be tagged onto bitesize, self driven learning via apps, videos and social hubs.
We look forward to hearing your thoughts on this highly relevant topic. Leave a comment or contact us on firstname.lastname@example.org.
Happy Learning Folks.