How is the L&D Landscape Evolving?

20-05-16 Blogger 3 comments

Digital Interactive Training Manuals


Most learning and development professionals would struggle to see the relevance of YouTube beauty gurus, such as Michelle Phan & Carli Bybel. Phan is a digital pioneer with a growing community of almost 8 million people. Her teach-yourself videos have been viewed more than one billion times.

Steve Dineen, CEO of online learning company, Fuse Universal, holds Phan and such others up as one of the “trainers” making the biggest impact in the world today.

“And the future best have a community of their own, content they have created or curated which they share, they’ll answer questions online and they’ll connect people together”.

It is indeed a far cry from L&D’s traditional course-centric remit but there are business, social and technological driver which mean that if L&D professionals want to add value and contribute to the business, a degree of reinvention is required.

Earlier in 2015, the CIPD launched a set of new qualifications that cover the digital and business-oriented skills that are being required in the role. The CIPD is also keen to help L&D shift from being creators of learning to curators. Its research survey found that around half of learning is being created from scratch.

“It is pointless reinventing the wheel when there is so much brilliant content out there,”

says Lancaster.

“And that includes enabling learners to provide their own user-driven content.”

Furthermore, rather than a learner wait three weeks to go on a course, they should be able to learn in the flow of work. Through bite size and just-in-time learning this can be achieved.

As Louise Fryer, group and technology talent and development partner at Talk Talk stated,

“in L&D, we are all doing the same thing so why not collaborate and share where isn’t a conflict of interest. The world in learning is changing so much so it is helpful to connect and learn together.”

What other learning methods are there in today’s technological and social spheres which we can utilise more of in L&D?

Are L&D professionals still reluctant to adapt learning styles to fit today’s audience? This does not mean the classroom is dead, but, can be tagged onto bitesize, self driven learning via apps, videos and social hubs.

We look forward to hearing your thoughts on this highly relevant topic. Leave a comment or contact us on

Happy Learning Folks.


  • Shaun Rodnick

    Great post, especially liked the focus on allowing learners to learn in the flow of work, through bite site and just in time learning. Degreed supports this by putting learners in control to seamlessly through a single search access a rich and open eco system of content that includes client proprietary, 3rd party, and all that’s available externally. We see huge increases in adoption supporting self directed career development. Learners love that they can begin to get recognized for all their knowledge regardless of the source. Here’s some of our latest research on how workers really learn and what L&D can do to take advantage of it” How The Workforce Learns in 2016 | Download Report | Degreed “How The Workforce Learns in 2016”, an in-depth analysis of data and important insights on how today’s workers really learn. Download the report now.

  • Stuart Emmett

    “Couse centre remit” and “classroom” = are we still confusing training and learning? (E.g. training is just one the means to the end of learning, but training should not become an end in itself). Also as Carl Rogers noted: “The only person who is educated is the one who has learned how to learn and change.” So learning and changing go together and seems to me, perhaps, that many so called “L&D professionals” actually need know how to learn to distinguish learning and training. For more see: and also:

  • Rebecca Hitchman

    Agree wholly that L&D’s role is shifting more towards curating than creating.


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